Your Event Directory Network!

Save Lives -- One Petal at a Time by Participating in the 11th Annual Bike Ride for Amy
Sunday, June 3, 2018 07:30 AM - 12:00 PM

ID# 002476
South Brunswick High School
750 Ridge Road Monmouth Junction
Monmouth Junction, NJ 08852
United States
609-664-7429 (Main Phone)
(Mobile Phone)
Pricing/Ticket Info
$35 registration fee, though riders are encouraged to raise a minimum of $170 through sponsorships
Suitable for Children
The 11th Annual Bike Ride for Amy on Sunday, June 3, originates in South Brunswick and courses through Middlesex and Somerset counties for a good cause: to raise funds for early detection of breast cancer among uninsured and underinsured individuals in central New Jersey. The beneficiaries cannot afford procedures to detect this disease early, when it’s most treatable.

The Bike Ride for Amy is sponsored by The Amy Feiman Behar Foundation for Cancer Prevention, Inc., founded in 2007 with a mission to make education and procedures for the early detection of breast cancer accessible to uninsured or underinsured women; and to work with medical and healthcare professionals in determining how early breast cancer detection for these patients is best treated.

“The women who receive support from The Amy Foundation are low income,” said Arie Behar, president of the foundation he created and named for his wife, Amy, who died of breast cancer in March 2007 at age 49. “Though insurance may be available, many uninsured and underinsured patients opt out of purchasing it because the premiums are unaffordable, or – if they can afford less expensive insurance – cannot afford co-pays, and so they opt out of medical procedures that could be the difference between life and death.”

Since its inception, the foundation has raised nearly $700,000 and provided early detection procedures for approximately 3,400 women by working with four healthcare partners -- Saint Peter’s University Hospital, Robert Wood Johnson University Hospital and the Rutgers Cancer Institute of New Jersey, all in New Brunswick; and Penn Medicine at Princeton Health in Plainsboro.

The Bike Ride for Amy – which is not a race -- is one of the foundation’s signature fundraising events. It originates and ends at South Brunswick High School, 750 Ridge Road, Monmouth Junction. In between, the event features four separate bicycling routes for riders to choose based on their riding proficiency and endurance:

• 50-mile route — a challenging and scenic ride;
• 35-mile route — a less challenging but hilly ride;
• 25-mile route — a comfortable, flat ride; and
• 15-mile route — a short, flat ride (for beginners)

The start times for each route are staggered: 7:30 a.m. for the 50-mile ride; 9:00 a.m. for the 35-mile ride; and 10:00 a.m. for the 15- and 25-mile rides. (Check-in begins one hour before ride start times.)

WMGQ Magic 98.3 FM radio station will be on-site at South Brunswick High School providing entertainment, games and prizes.

The registration fee is $35 for all routes and includes a Bike Ride for Amy T-shirt, pre-ride breakfast and a barbeque lunch served from 11 a.m. to 2 p.m. Participants who want a Bike Ride for Amy riding jersey will be able to purchase one separately via The Amy Foundation website –

Online registration is quick and easy. Just click the “Register” button and you will be prompted to securely fill in a short form with your personal information. To make a donation, hit the “Donate” button.

Because the Bike Ride for Amy is an important fundraising event, all registrants are asked to set up a Fundraising Page when they register by checking the box at the end of the registration page. Each rider is encouraged to raise a minimum of $170 to help the foundation provide vital life-saving procedures.
Fundraising from your personal registration page is secure and easy – you just hit the email option on your personal page and you can easily send your page to friends, relatives or co-workers to encourage their support of your efforts to help win the battle against breast cancer.

“Bring a friend, develop a team … and know that your spirited participation can help us fight – to win – the battle against the devastating effects of breast cancer,” Behar said.

(The Amy Feiman Behar Foundation for Cancer Prevention Inc. was established in 2007 and has been approved by the Internal Revenue Service as a public charity exempt from federal income tax under section 501(c)3 of the Internal Revenue Code. Contributions to The Amy Foundation are tax-deductible to the full extent of the law.)


Event Dates and Times
Sunday June 3, 2018
7:30 AM  - 12:00 PM
View Count 35